Belora Mobility

I worked with Belora to build their brand from the ground up, partnering closely with the founders to translate their B2B bicycle fleet service for hotels and industrial sites into a clear, differentiated identity. Together we defined the brand narrative, values, and positioning around professional fleet management, then translated that strategy into a visual system: logo, color palette, typography, and a flexible identity that works across bicycles, signage, and digital touchpoints. The result is a cohesive brand that feels premium and trustworthy for decision-makers while still reflecting the innovation and optimism of sustainable mobility.